Our story
Our mission: opening access to international markets.
Ennova Group takes part in the evolution of international trade by opening access to markets. That is the reason the group exists, and the principle behind every company it has built.
Borders are expensive
Between a factory and a buyer on two different continents lies more than distance. There is unfamiliarity, no commercial relay, quality risk, logistical complexity and regulatory barriers.
That distance has a cost. It shuts most companies out of international trade: those without the size or the structure to absorb it.
Ennova Group builds what makes it possible to cross.
Built one company at a time
2011
Ennova Group is founded as an IT distributor.
2018
BTOBExchange, the first CRP designed for business.
2020
BTOBBoost, the group's R&D and marketing company.
2022
BTOBSupply, sourcing, development and logistics from Shenzhen.
2025
Yahvox, the publisher of the group's AI-powered software.
This is not diversification. It is construction: each layer makes the next one possible.
Why we moved our headquarters to Shenzhen
The group's headquarters were in the United States and the United Kingdom. They are now in Shenzhen.
Most groups do the opposite. They register their head office in a prestige market and treat China as a supplier. We chose to put the headquarters where products are designed and made.
Shenzhen is the world capital of technology. Being based there is not the same as having contacts there. It means visiting production sites, checking goods before they ship, negotiating directly, and fixing a problem at the factory rather than discovering it on delivery.
Our other offices are in Hong Kong, Dubai, London, Lewes and Casablanca: 6 offices on 4 continents.
Technology was an objective from the start
Software publishing was not added to the distribution business. A company that distributes without controlling its technology depends on tools it does not own.
Our own platforms
Marketplaces, mobile apps and AI-powered software, built by the group instead of rented.
Run on our own operations first
Every platform works inside the group before anyone else uses it.
Shipped only when proven
A product that does not hold up in real conditions does not ship.
Partners inherit the ecosystem
Entering international trade alone means building every capability, one by one. That takes years, ties up capital and concentrates risk. An Ennova Group partner does not have to build any of it.
The supply chain
Factory sourcing, quality control, freight, customs and delivery.
The platforms
Marketplaces, mobile applications and the group's software.
Marketing support
Acquisition, content and campaigns carried by the ecosystem.
The network and its opportunities
Access to the group's business network and the opportunities that move through it.
Advisory
Commercial and technical support.
Partners bring their customer relationships, their market knowledge and their sales capability. The group brings the rest.
Fifty countries
The group's objective is to operate in fifty countries, across every continent.
That means more markets, more partners and more companies within the ecosystem. Above all it means every new location builds on a structure that has already been proven.
Solid construction takes time. That is the constraint we have chosen.
